. rock 'n' roll spirit   . branding   . web 2.0   . business   . innovation   . trends   . design

. case studies

. manifesto

. rocktails

. MBA

. ebook

. portfolio

. iMagineers

. gallery

. resources

. case studies

. quote unquote

. zeitgeist

. the freshest air

. ideas consultancy

.

.   MySpace

mindmap.browse

brand.bank

this is a pretty random pick of the biggest and most dynamic companies around.  we pull them apart to see what makes them tick, and the lessons we can learn for new online business generation

YouTube

broadcast yourself

>  Discuss YouTube in the freshest air forum

starbucks

the experience economy and 'the third place'

>  Discuss Starbucks in the freshest air forum

what makes you special?

are they taking innovation anywhere?

Read more:

>  Innovation

>  Discuss IBM in the freshest air forum

apple

do they need to wise up to the web?

microsoft windows vista

a breakthrough computing experience?

Read more:

>  Official Vista site

>  Wikipedia entry for Windows Vista

nike

As Funky Business authors Kjell a Nordström and Jonas Ridderstråle write "Nike struck gold by not applying its slogan".  It is a master of brains not production brawn (get some other guys to do that).

typical site map  |  usual 'about us' guff  |  contact etc  |  beatles  |  get excited